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Fade Resist Permanent Conditioning Hair Color - Vivacious Red
dark and lovely vivacious red

Fade Resist Permanent Conditioning Hair Color - Vivacious Red

Dark & Lovely $7.49

Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E

$7.49
Transform your look with Dark & Lovely Fade Resist Vivacious Red Hair Color, a vibrant red hair dye made for dark, textured hair. This fade-resistant formula lasts up to 8 weeks, delivering radiant shine and bold red tones. Enhanced with a Moisture Mask infused with Shea Butter, Sunflower Oil, and Vitamin E, it boosts hydration to help leave hair nourished and healthy-looking with every application.

Discover Dark & Lovely Fade Resist Vivacious Red Hair Color, a vibrant red hair dye designed to deliver brilliant color on textured hair.

 

Moisture-rich conditioning. Fade Resist now features a Moisture Mask formulated with Shea Butter, Sunflower Oil, and Vitamin E. This nourishing treatment increases hair’s moisture and locks in rich color for up to 8 weeks.

Vibrant red for textured hair. Specially designed for textured hair, this color deposits radiant red tones that shine with intensity. The result is long-lasting vibrancy and a brilliant finish that resists fading.

Hair Color for curl patterns 4-8. Dark & Lovely Vivacious Red is formulated to deliver rich, bold red tones designed for textured hair. The nourishing color system provides vibrant results while respecting the unique needs of curls and coils.

 

Click here to learn more about what “natural origin” and “naturally derived ingredients” mean. 

Product Details

•  Product Name: SoftSheen Carson Dark & Lovely Fade Resist Vivacious Red
 Size: 8.579 ounces
 Product Dimensions: 3.5 x 2.26 x 6.25 inches
 Hair Types: Curl Patterns 4-8, Textured Hair
 Product Form: Cream, Jelly
 Packaging: Kit Includes Applicator Bottle Containing Cream Developer, Bottle of Permanent Hair Color, Conditioner Tube, Instruction Sheet, Plastic Gloves 
 Special Features: Vegan Hair Color*, 97% Naturally Derived**, Moisturizing, Nourishing, Paraben-Free, Silicone-Free

 

*No animal-derived ingredients.
**We consider an ingredient to be naturally derived if it is unchanged from its natural state or has natural sources and has undergone processing yet still retains greater than 50% of its molecular structure from natural plant or mineral sources. The remaining ingredients in the mask constitute 3% of its formula and are there to ensure its sensoriality and preservation.

Benefits

Ready for vibrant, head-turning red color? Check out all the features and benefits of Dark & Lovely Fade Resist Vivacious Red Hair Color:
 Rich, permanent vibrant red hair color made for textured hair, including curls, coils, and 4C hair
 Adds brilliant shine and fade-resistant results for up to 8 weeks, with up to 100% gray coverage
 After Color Care with 97% naturally derived* M  oisture Mask, infused with Shea Butter, Sunflower Oil & Vitamin E to deliver hydration after coloring
 Vegan, paraben-free, and silicone-free

 

*We consider an ingredient to be naturally derived if it is unchanged from its natural state or has natural sources and has undergone processing yet still retains greater than 50% of its molecular structure from natural plant or mineral sources. The remaining ingredients in the mask constitute 3% of its formula and are there to ensure its sensoriality and preservation.

Always refer to the instructions in your vibrant red hair color kit before use. 

Full Head Application
Follow these instructions if this is your first time coloring your hair, or if you’re choosing a shade darker than you usually use.  

Before you begin: Conduct a strand test on a small, hidden section of your hair to make sure the color and texture suit your hair goals. 

Step 1. Put on gloves

Always wear the protective gloves provided in the kit before beginning your application. Gloves help prevent staining on your hands.

Step 2. Mix developer and vibrant red hair color

Empty the colorant into the developer bottle and shake well until the mixture is smooth and creamy. Be sure the formula is fully blended to ensure even coverage and bold, consistent results.

Step 3. Apply mixture evenly to sectioned dry hair

Part hair into 4 sections for easier control, then apply the color mixture from root to tip. Use your fingers (with gloves) or an applicator brush to distribute evenly, smoothing it through for full saturation.

Step 4. Wait 30 minutes

Allow the color to process for 30 minutes on natural hair. If your hair is relaxed, leave the mixture on for 20 minutes instead. This timing ensures the vibrant red hair color develops properly without over-processing.

Step 5. Rinse thoroughly

Rinse your hair well with lukewarm water until the water runs clear. This step helps lock in the vibrant red shade while washing away any excess product. Avoid shampooing immediately after rinsing.

Step 6. Condition with Moisture Mask

Apply the included Moisture Mask generously to help restore hydration after coloring. Infused with shea butter, sunflower oil, and vitamin E, the treatment nourishes hair and seals in your hair color with softness and shine.

Root Retouch Application
Follow this method if you colored with Fade Resist Vivacious Red Hair Color or a similar vibrant red hair color and it has been 6-8 weeks since you last colored.

Step 1. Apply to roots

Using the tip of the applicator bottle, part your hair into small sections and apply the vibrant red hair color mixture directly to new growth. Make sure all roots are fully saturated for even coverage.

Step 2. Wait 20 minutes

Leave the color on for 20 minutes if you have natural hair or 15 minutes if you have relaxed hair. This ensures the new growth develops to a rich, vibrant red that blends seamlessly with your previously colored hair.

Step 3. Refresh midlengths and ends

To revive faded color, work the remaining mixture through the midlengths and ends of your hair. This step helps refresh your vibrant red shade from root to tip.

Step 4. Wait additional 10 minutes

Allow the mixture to process for an additional 10 minutes on natural hair or 5 minutes on relaxed hair. This helps restore depth, shine, and uniformity without over-processing.

Step 5. Rinse thoroughly

Rinse your hair well with lukewarm water until the water runs clear. Avoid shampooing immediately to help the red pigments lock in.

Step 6. Condition with Moisture Mask

Apply the included Moisture Mask to replenish hydration and smooth strands after touching up your roots.

Pro Tips:
•  For hair with resistant gray, apply to gray areas first.
 If any color mixture gets on skin, simply wipe off with towel. 
 More than one box of vibrant red hair color may be necessary per application depending on hair length and texture. 
 Do not save any unused mixture. The container may explode.
Cream Developer: AQUA / WATER / EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, SODIUM SALICYLATE, PHOSPHORIC ACID Moisture Mask: AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, AMODIMETHICONE, CETYL ESTERS, ISOPROPYL ALCOHOL, PARFUM / FRAGRANCE, PHENOXYETHANOL, TRIDECETH-6, LINALOOL, ARGANIA SPINOSA KERNEL OIL, GLYCINE SOJA OIL / SOYBEAN OIL, TOCOPHEROL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE Rich Conditioning Color: AQUA / WATER / EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, POLYQUATERNIUM-6, AMMONIUM HYDROXIDE, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, OLEYL ALCOHOL, PARFUM / FRAGRANCE, p-AMINOPHENOL, 5-AMINO-6-CHLORO-o-CRESOL, THIOLACTIC ACID, EDTA, ERYTHORBIC ACID, p-PHENYLENEDIAMINE, SODIUM METABISULFITE, BHT

Discover the #1 Hair Color for Women of Color*

Fade Resist by Dark & Lovely is the trusted hair color line designed for women of color. Explore a wide range of rich, vibrant shades made for natural, textured hair. Discover why Dark & Lovely is a leading hair color brand for bold, lasting results.

Front shot of model with purple hair- in shade Fade Resist Virtual Violet. Copy reads 'Color Your Hair in 5 Easy Steps'.

Easily Apply Dark & Lovely Hair Color at Home

Step 1. Prep & Strand Test
Step 2. Mix & Apply
Step 3. Wait 30 Minutes
Step 4. Rinse Hair
Step 5. Condition with Moisture Mask
Closeup of the Fade Resist Moisture Mask. Copy highlights ingredients in the moisture mask, including sunflower oil, shea butter, and vitamin E.

Fade Resistant Hair Dye Comes with Complementary Moisture Mask

Our Fade Resist Moisture Mask is infused with Shea Butter, Sunflower Oil, and Vitamin E to deeply nourish and condition. This rich blend boosts hydration, leaving hair soft and healthy-looking after every color application.

Explore the Full Dark & Lovely Collection

Want a different shade than our Vivacious Red hair color? Check out our full Dark & Lovely collection!

Dark & Lovely Fade Resist Vivacious Red Hair Color FAQs

  • Fade Resist Vivacious Red Hair Color lasts for up to 8 weeks before needing a touchup. Exact timing depends on your rate of hair growth, how often you shampoo, and your lifestyle and environmental factors.
  • Yes, Dark & Lovely Fade Resist Vivacious Red is a permanent hair dye that delivers lasting, vibrant red color. Unlike semi-permanent dyes that gradually wash out, Fade Resist penetrates the hair shaft to provide rich pigment and up to 100% gray coverage. With its fade resist technology and conditioning system, this permanent color maintains depth and shine for up to 8 weeks.
  • This vibrant red hair color is easy to apply at home in just a few steps:
    1.  Put on protective gloves.
    2. Mix developer and vibrant red hair color.  
    3. Apply mixture evenly to sectioned dry hair and smooth out. To section hair, we recommend using hair sectioning clips and a tail comb.
    4. Wait 30 minutes if you have natural hair or 20 minutes if you have relaxed hair.   
    5. Rinse thoroughly.  
    6. Condition with Moisture Mask.

    For more tips on how to apply hair color, check out our Tips for Coloring Curly, Coily Hair.

  • Dark & Lovely Vivacious Red Hair Dye is specifically formulated to work on dark hair without the need to bleach beforehand. Typically, you only need to bleach your hair before dyeing with vibrant red hair dye if your hair color is significantly darker than your desired hue. For dyeing hair from lighter shades to darker shades, or if your natural hair color is within 1-3 shades of your desired hair color, you don’t need bleach.

  • Yes, Vivacious Red Hair Color can be used on relaxed hair, but timing is important. Always wait at least two weeks after a relaxer before applying permanent color to avoid over-processing. When coloring relaxed hair, reduce processing time to 20 minutes instead of 30.

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