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Fade Resist Permanent Rich Auburn Hair Color 374
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dark and lovely rich auburn hair color
dark and lovely rich auburn hair color

Fade Resist Permanent Rich Auburn Hair Color 374

Dark & Lovely $7.49

Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E

$7.49
Rev up your hair color with this radiant reddish brown. Dark & Lovely Fade Resist Rich Auburn Hair Color is a conditioning auburn hair color dye that delivers vibrant results that last up to 8 weeks. Designed just for you: women of color with dark, textured hair.
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An exquisite blend of red and brown, Fade Resist Rich Auburn Hair Color will leave you au-struck. Formulated to look stunning on dark, textured hair, this auburn hair color won’t compromise your hair health.

NEW Moisture Mask. Fade Resist now works even better at hydrating hair. Formulated with Shea Butter, Sunflower Oil, & Vitamin E, our naturally derived Moisture Mask increases moisture by 40% after dyeing, helping to nourish, detangle, and smooth hair as it locks in color for up to 8 weeks. 

Designed for dark hair. Our natural auburn hair color is designed to pop on dark hair. This oxidative hair color provides up to 2.5 levels of lift and adds brilliant color and shine for up to 8 weeks. 

Works on all curls, coils, and hair textures. Dark & Lovely Rich Auburn Hair Color is perfect for 4C hair and is designed to increase shine, provide better frizz control, increase smoothness, and give more definition to curls. 

Click here to learn more about what “natural origin” and “naturally derived ingredients” mean. 

Benefits of Fade Resist Rich Auburn Hair Color

- Rich, expertly made permanent auburn hair color dye for textured hair
- Pops on dark hair for up to 8 weeks and adds brilliant shine
- Perfect for 4C hair and works on all curls, coils, and hair textures
- Oxidative hair color that provides up to 2.5 levels of lift
- After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil, & Vitamin E
- Moisture Mask increases moisture by 40% after dyeing
- No-drip jelly formula for easy application
- #1 hair color for African American women with the largest shade palette for a range of skin tones
- 99% biodegradable, paraben-free, and silicone-free vegan hair color
- Up to 100% gray coverage

Key Features

Size: 3.5 x 2.26 x 6.25 inches; 8.579 ounces
Hair Types: All Hair Types, Textured Hair
Product Form: Cream, Jelly
Packaging: Kit Includes Applicator Bottle Containing Cream Developer, Bottle of Permanent Hair Color, Conditioner Tube, Instruction Sheet, Plastic Gloves
Features: Vegan Hair Color, 97% Naturally Derived, Moisturizing, Nourishing, Smoothing, Paraben-Free, Silicone-Free, 99% Biodegradable

 

Always refer to the instructions in your rich auburn hair color kit before use. 

 

Full Head Application 
Follow these instructions if this is your first time coloring your hair, or if you’re choosing a shade darker than you usually use. 

 

Before you begin: Conduct a strand test on a small, hidden section of your hair to make sure the color and texture suit your hair goals.
- Put on gloves and then conduct a strand test.
- Mix developer and auburn hair color dye.
- Apply mixture evenly to sectioned dry hair and smooth out.
- Wait 30 minutes if you have natural hair or 20 minutes if you have relaxed hair.
- Rinse thoroughly.
- Condition with Moisture Mask.

 

Root Retouch Application
Follow this method if you colored with Fade Resist Rich Auburn Hair Color or a similar auburn hair color and it has been 6-8 weeks since you last colored.
- Using the tip of the applicator bottle, make small sections and apply the color mixture until all the roots are saturated.
- Set timer for 20 minutes if you have natural hair or 15 minutes if you have relaxed hair.
- To refresh ends, spread the remaining permanent auburn hair color mixture through the midlengths and ends.
- After hair is saturated, set timer for 10 minutes if you have natural hair or 5 minutes if you have relaxed hair.
- Rinse thoroughly.
- Condition with Moisture Mask.

 

TIPS
● For hair with resistant gray, apply to gray areas first.
● If any color mixture gets on skin, simply wipe off with towel.
● More than one box of auburn hair color may be necessary per application depending on hair length and texture.
● Do not save any unused mixture. The container may explode. 
 
 Cream Developer: AQUA / WATER / EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, SODIUM SALICYLATE, PHOSPHORIC ACID 

Moisture Mask: AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, AMODIMETHICONE, CETYL ESTERS, ISOPROPYL ALCOHOL, PARFUM / FRAGRANCE, PHENOXYETHANOL, TRIDECETH-6, LINALOOL, ARGANIA SPINOSA KERNEL OIL, GLYCINE SOJA OIL / SOYBEAN OIL, TOCOPHEROL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE 

Rich Conditioning Color: AQUA / WATER / EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, POLYQUATERNIUM-6, AMMONIUM HYDROXIDE, OLEYL ALCOHOL, PARFUM / FRAGRANCE, 4-AMINO-2-HYDROXYTOLUENE, THIOLACTIC ACID, p-AMINOPHENOL, EDTA, p-PHENYLENEDIAMINE, ERYTHORBIC ACID, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, 6-HYDROXYINDOLE, RESORCINOL, SODIUM METABISULFITE, BHT

Discover the Best Hair Color Brand for Women of Color

Dark & Lovely Fade Resist hair color boxes with #1 hair color brand claim for women of color

Easily Apply Dark & Lovely Hair Color at Home

Steps to color hair featuring model with curls and purple outfit, includes 5-step hair color instructions

Fade Resist Hair Dye Comes With Complimentary Moisture Mask

Moisture Mask tube with ingredients: shea butter, sunflower oil, and vitamin E shown on purple background

Dark & Lovely Fade Resist Rich Auburn Hair Color FAQs

  • Fade Resist Rich Auburn Hair Color lasts up to 8 weeks if maintained properly. Using a color-safe, sulfate-free shampoo, washing hair infrequently and with cool water, limiting hot tool usage, and protecting hair from the sun are ways you can help extend this rich auburn hair color to the 8-week mark.
  • Fade Resist Rich Auburn Hair Color is a permanent hair color, as are all our other Fade Resist hair colors. It lasts up to 8 weeks on dark, textured hair and works by penetrating the hair cuticle to deliver hair dye molecules into the hair shaft. Consider this permanent auburn hair color the next time you dye your hair.
  • Yes, you can color your dark hair rich auburn without bleaching it when you use Fade Resist Rich Auburn Hair Color. Featuring high pigment intensity, Dark and Lovely Rich Auburn will pop on dark, textured hair, so bleaching is not required. Enjoy vibrant results with brilliant shine for up to 8 weeks.
  • You can use Fade Resist Rich Auburn Hair Color on relaxed or textured hair. Our Fade Resist line is expertly designed for relaxed or textured hair, offering vivid, permanent hair color that doesn’t compromise hair health. Our Fade Resist kits also include our ultra-hydrating Moisture Mask, which increases moisture by 40% after dyeing.
  • You can use Fade Resist Rich Auburn Hair Color on previously colored hair if your hair is healthy enough to be colored. To assess your hair health, perform a strand test as detailed in package instructions. Previously colored hair may process differently, so if your hair feels compromised, it’s best to wait to color your hair. 
  • You can maintain your rich auburn hair color for dark hair in a number of ways. To slow down color fade, wash your hair with a color-safe shampoo and conditioner, limit heat styling, and wear a hat on days you’ll be out in the sun for long periods. Additionally, deep condition regularly to ensure your hair looks vibrant and is nourished. 
  • Dark and Lovely Rich Auburn Hair Color will cover grays wonderfully. As part of our Fade Resist line, it provides up to 100% gray coverage, making it an excellent shade for changing up your hair color and refreshing your look. To ensure maximum gray coverage, follow package instructions regarding processing time for your hair type.  
  • Yes, beginners can use Fade Resist Rich Auburn Hair Color. We made our hair color kit beginner-friendly by providing clear, step-by-step instructions. Simply follow the included guide, perform a strand test, and apply evenly for vibrant, salon-inspired results at home. You’ll achieve a radiant dark auburn hair color before you know it! 
  • You can use Fade Resist Rich Auburn Hair Color on previously colored or bleached hair, but be aware that results may differ. Previously colored hair or bleached hair is porous and, when dyed, can produce uneven, darker results. To avoid any surprises with our auburn hair color, conduct a strand test before coloring previously dyed or bleached hair.
  • Fade Resist Rich Auburn Hair Color is formulated for full gray coverage when processed correctly. Check package instructions for the appropriate processing time for your hair type. To fully dye natural hair, the required processing time is 30 minutes. To dye relaxed hair, the required processing time is 20 minutes. 
  • You should process Dark and Lovely Fade Resist Rich Auburn Hair Color for 30 minutes when fully dyeing virgin hair, aka hair that has never been dyed. If you are doing a root retouch, you should follow shorter timing. Be sure to follow the instructions on the box so there’s no confusion. 
  • If you’re doing a root touch-up, you should apply Fade Resist Rich Auburn Hair Color just to the areas of regrowth, which start at the roots. You should only apply color through the ends if you need to refresh your hair color. Otherwise, applying color through the ends can cause color overlap, leading to dark bands of color. 
  • A strand test and allergy test are highly recommended before applying Fade Resist Rich Auburn Hair Color. A strand test will help you preview your hair color results and determine if your hair is healthy enough to be colored. An allergy test checks for any allergic reactions you might experience from being in contact with the hair dye chemicals. 
  • If you have long or very thick hair, you need at least 2 boxes of Fade Resist Rich Auburn Hair Color. Typically, just 1 box of our auburn hair color dye is necessary for dyeing shoulder-length or fine hair. 
  • Fade Resist Rich Auburn Hair Color can be suitable for relaxed, permed, and keratin-treated hair if it’s been at least 2 weeks since your hair has undergone the related treatments. The reasoning is that your hair may be healthy enough to be colored 2 weeks after such treatments. Using our hair color on henna-treated hair can create unpredictable results. 
  • Fade Resist Rich Auburn Hair Color is formulated to not dry out your hair. Our dark auburn hair color, a rich, conditioning color, comes with our ultra-hydrating Moisture Mask that increases moisture by 40% after dyeing. To maintain moisture and shine after coloring, use weekly hair masks or deep conditioners. 
  • It’s best to wait 48 hours after coloring your hair with Fade Resist Rich Auburn Hair Color before you heat style, swim, or spend time in the sun. When heat styling, use a heat protectant, and when swimming, wear a swim cap or coat wet hair in conditioner. When spending a lot of time in the sun, wear a hat. 
  • Hard water’s high mineral content may fade or dull Fade Resist Rich Auburn Hair Color. A clarifying shampoo can keep mineral buildup at bay but should only be used sparingly. Another way to preserve hair color that is washed in hard water is to use a color-protecting conditioner, which nourishes hair and helps color appear more vibrant. 

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