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Fade Resist Natural Black-Brown Hair Color 372
dark and lovely natural black hair color

Fade Resist Natural Black-Brown Hair Color 372

Dark & Lovely $7.49

Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E

$7.49

Transform your look with Dark & Lovely Fade Resist Natural Black-Brown Hair Color 372, a rich, multidimensional black-brown shade made for dark, textured hair. This fade-resistant formula lasts up to 8 weeks, delivering radiant shine and natural-looking color that enhances your hair’s depth and warmth. Infused with a Moisture Mask featuring Shea Butter, Sunflower Oil, and Vitamin E, it deeply nourishes, smooths, and strengthens each strand. Achieve stunning, long-lasting black-brown hair color with luminous shine and healthy, vibrant results.

Blending the depth of black with the warmth of brown, Fade Resist Natural Black-Brown Hair Color is here for your next hair color transformation. This rich, conditioning brown black hair dye won’t compromise your hair health.

 

Moisture-rich conditioning. Fade Resist features a Moisture Mask infused with Shea Butter, Sunflower Oil, and Vitamin E. This 97% naturally derived*  treatment helps nourish, hydrate, and lock in rich black hair color tones for up to 8 weeks.

 

Vibrant black hair color for textured hair. Specially created for textured hair, this Dark & Lovely Natural Black Hair Dye deposits black hair color that shines with brilliance and resists fading. The result is bold, luminous color that enhances your natural texture with a warm black hair color finish.

Hair color for curls and coils. Dark & Lovely Natural Black works beautifully on curl patterns 4-8. As a permanent dye for black hair, this fade resist Dark & Lovely hair color provides up to 100% gray coverage  while conditioning your strands. Perfect for achieving a neutral black hair color, this conditioning formula ensures vibrant, statement-making results every time.

*We consider an ingredient to be naturally derived if it is unchanged from its natural state or has natural sources and has undergone processing yet still retains greater than 50% of its molecular structure from natural plant or mineral sources. The remaining ingredients in the mask constitute 3% of its formula and are there to ensure its sensoriality and preservation.

Product Details

• Product Name: SoftSheen Carson Dark & Lovely Fade Resist Natural Black-Brown
• Size: 8.579 ounces
• Product Dimensions: 3.5 x 2.26 x 6.25 inches
• Hair Types: Curl Patterns 4-8, Textured Hair
• Product Form: Cream, Jelly
• Packaging: Kit Includes Applicator Bottle Containing Cream Developer, Bottle of Permanent Hair Color, Conditioner Tube, Instruction Sheet, Plastic Gloves
• Special Features: Vegan Hair Color, No Animal-Derived Ingredients, 97% Naturally Derived, Moisturizing, Nourishing, Paraben-Free, Silicone-Free 

*We consider an ingredient to be naturally derived if it is unchanged from its natural state or has natural sources and has undergone processing yet still retains greater than 50% of its molecular structure from natural plant or mineral sources. The remaining ingredients in the mask constitute 3% of its formula and are there to ensure its sensoriality and preservation.

Benefits

Ready for black hair with brown undertones? Explore all the unique features and benefits of Dark & Lovely Fade Resist Natural Black Hair Color:

• Black brown hair dye made for textured hair and curl patterns 4-8
• Locks in rich black hair color tones and adds brilliant shine with fade resist results for up to 8 weeks, providing up to 100% gray coverage
• After Color Care with 97% naturally derived* Moisture Mask, infused with Shea Butter, Sunflower Oil & Vitamin E, to hydrate, nourish, and smooth hair after coloring
• Paraben-free, silicone-free, and vegan hair color 

*We consider an ingredient to be naturally derived if it is unchanged from its natural state or has natural sources and has undergone processing yet still retains greater than 50% of its molecular structure from natural plant or mineral sources. The remaining ingredients in the mask constitute 3% of its formula and are there to ensure its sensoriality and preservation

Always refer to the instructions in your Dark & Lovely Natural Black hair color kit before use.

Full Head Application
Follow these instructions if this is your first time coloring your hair, or if you’re choosing a shade darker than you usually use.  

Before you begin: Conduct a strand test on a small, hidden section of your hair to make sure the color and texture suit your hair goals. 

Step 1. Put on gloves

Always wear the protective gloves provided in the kit before beginning your application. Gloves help prevent staining on your hands.

H3: Step 2. Mix developer and black hair color

Empty the colorant into the developer bottle and shake well until the mixture is smooth and creamy. Be sure the formula is fully blended to ensure even coverage and bold, consistent results.

Step 3. Apply mixture evenly to sectioned dry hair

Part hair into 4 sections for easier control, then apply the color mixture from root to tip. Use your fingers (with gloves) or an applicator brush to distribute evenly, smoothing it through for full saturation.

Step 4. Wait 30 minutes

Allow the color to process for 30 minutes on natural hair. If your hair is relaxed, leave the mixture on for 20 minutes instead. This timing ensures the black-brown hair color develops properly without over-processing.

Step 5. Rinse thoroughly

Rinse your hair well with lukewarm water until the water runs clear. This step helps lock in the permanent hair color in natural black while washing away any excess product. Avoid shampooing immediately after rinsing.

Step 6. Condition with Moisture Mask

Apply the included Moisture Mask generously to help restore hydration after coloring. Infused with shea butter, sunflower oil, and vitamin E, the treatment nourishes hair and seals in your hair color with softness and shine.

Root Retouch Application
Follow this method if you colored with Fade Resist Natural Black Brown Hair Color or a similar neutral black hair color and it has been 6-8 weeks since you last colored.

Step 1. Apply to roots

Using the tip of the applicator bottle, part your hair into small sections and apply the black permanent hair color mixture directly to new growth. Make sure all roots are fully saturated for even coverage.

Step 2. Wait 20 minutes

Leave the color on for 20 minutes if you have natural hair or 15 minutes if you have relaxed hair. This ensures the new growth develops to a rich black hair color that blends seamlessly with your previously colored hair.

Step 3. Refresh midlengths and ends

To revive faded color, work the remaining mixture through the midlengths and ends of your hair. This step helps refresh your brown black hair color shade from root to tip.

Step 4. Wait additional 10 minutes

Allow the mixture to process for an additional 10 minutes on natural hair or 5 minutes on relaxed hair. This helps restore depth, shine, and uniformity without over-processing.

Step 5. Rinse thoroughly

Rinse your hair well with lukewarm water until the water runs clear. Avoid shampooing immediately to help the black-brown pigments lock in.

Step 6. Condition with Moisture Mask

Apply the included Moisture Mask to replenish hydration and smooth strands after touching up your roots.

Pro Tips:
• For hair with resistant gray, apply to gray areas first.
• If any color mixture gets on skin, simply wipe off with towel. 
• More than one box of Natural Black-Brown hair color may be necessary per application depending on hair length and texture. 
• Do not save any unused mixture. The container may explode. 
Cream Developer: AQUA / WATER / EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, PHOSPHORIC ACID, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, SODIUM SALICYLATE Moisture Mask: AQUA / WATER / EAU, CETEARYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, ISOPROPYL MYRISTATE, CETYL ESTERS, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, PARFUM / FRAGRANCE, TARTARIC ACID, BENZYL ALCOHOL, CAPRYLYL GLYCOL, SALICYLIC ACID, TOCOPHEROL, ETHYLHEXYL SALICYLATE, LIMONENE, LINALOOL, CITRAL, CITRIC ACID Rich Conditioning Color: AQUA / WATER / EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, POLYQUATERNIUM-6, RESORCINOL, OLEYL ALCOHOL, p-PHENYLENEDIAMINE, PARFUM / FRAGRANCE, 2,4-DIAMINOPHENOXYETHANOL HCL, THIOLACTIC ACID, EDTA, m-AMINOPHENOL, ERYTHORBIC ACID, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE, CITRIC ACID, TETRASODIUM EDTA, BHT

Discover the #1 Hair Color for Women of Color*

Fade Resist by Dark & Lovely is the trusted hair color line designed for women of color. Explore a wide range of rich, vibrant shades made for natural, textured hair. Discover why Dark & Lovely is a leading hair color brand for bold, lasting results.

*Designed for Women of African Descent

A model with vibrant purple curly hair styled in two buns, making a playful face and pointing towards the viewer. The image is overlaid with bright yellow text that reads "COLOR YOUR HAIR IN 5 EASY STEPS," set against a purple background.

Easily Apply Dark &  Lovely Hair Color at Home

Step 1. Prep & Strand Test
Step 2. Mix & Apply
Step 3. Wait 30 Minutes
Step 4. Rinse Hair
Step 5. Condition with Moisture Mask
A purple tube of Dark & Lovely Fade Resist Moisture Mask, with its contents, shea butter, vitamin E, and sunflower oil, artfully displayed and labeled on a purple background.

Fade Resistant Hair Dye Comes with Complementary Moisture Mask

Our Fade Resist Moisture Mask is infused with Shea Butter, Sunflower Oil, and Vitamin E to deeply nourish and condition. This rich blend boosts hydration, leaving hair soft and healthy-looking after every color application.

Explore the Full Dark & Lovely Collection

Want a different shade than our Natural Black-Brown hair color? Check out our full Dark & Lovely collection!

Dark & Lovely Fade Resist Natural Black-Brown Hair Color FAQs

  • Fade Resist Natural Black-Brown Hair Color may pull red or warm on lightened hair that is very porous. To prevent this from happening, pre-tone your hair with a toner containing green pigments that will cancel out red tones. You can also use conditioning treatments before coloring, which fill in gaps in and seal the hair cuticle for smoother color application.

  • Fade Resist Natural Black-Brown Hair Color lasts up to 8 weeks with proper maintenance. Extend your black brown hair color up to 8 weeks with these hair care habits:

    1. Wash your hair less frequently. 
    2. Avoid washing with hot water. 
    3. Deep condition your hair. 
    4. Minimize your use of hot tools such as a blow dryer or straightener.

  • Yes, Fade Resist Natural Black-Brown Hair Color covers 100% gray when processed correctly. Use this beautiful black brown hair color for a dramatic, natural-looking change that will refresh your look and hide silver strands. It will give you black hair with brown undertones that will last up to 8 weeks.

  • You should process Fade Resist Natural Black-Brown Hair Color for the full processing time of 30 minutes if you have virgin hair, aka hair that has never been dyed before. If you are doing a root retouch, you should process your hair for 20 minutes. Be sure to follow package instructions before you get started.

  • You should apply Fade Resist Natural Black-Brown Hair Color just to the areas of regrowth if you are doing a root retouch. The brown black hair color should be applied through the ends only if the ends also need a color refresh. A benefit of Fade Resist Natural Black-Brown Hair is that its natural-looking color makes regrowth less noticeable.

  • You need to do a strand test and an allergy test before applying Fade Resist Natural Black-Brown Hair Color to see how your hair and skin will react to the black brown hair dye. These tests are especially important if you have a sensitive scalp or are a first-time user of Dark & Lovely Natural Black Hair Color.

  • If you have long or very thick hair, you may need two boxes of Fade Resist Natural Black-Brown Hair Color to color all of your hair. For those with shoulder-length hair, typically just one box of our black brown hair dye is enough.

  • Fade Resist Natural Black-Brown Hair Color from Dark & Lovely is suitable for relaxed, permed, and keratin-treated hair if it’s going to be applied at least two weeks after hair has undergone the related chemical treatments. Be aware that using Fade Resist Natural Black-Brown Hair Color on henna-treated hair can cause unpredictable results.

  • Our Fade Resist Natural Black-Brown Hair Color is formulated to nourish, not dry out, your hair. It delivers conditioning color with brilliant shine and comes with a Moisture Mask. To maintain moisture and shine after coloring your hair, use hydrating masks and deep conditioners weekly so your black hair color with brown undertones looks its best.

  • You should wait at least 48 hours after using Fade Resist Natural Black-Brown Hair Color before heat styling, swimming, or spending time in the sun. If you heat style, use a heat protectant, and if you swim, wear a swim cap or coat wet hair in conditioner. Put on a hat if you’ll be spending a lot of time outdoors.

  • Yes, hard water can affect how long Fade Resist Natural Black-Brown Hair Color lasts. Minerals found in hard water may fade or dull hair color. Clarifying shampoos, which should be used sparingly, can reduce dullness-causing mineral buildup in hair, and color-protecting conditioners can revive hair color, soften strands, and promote shine.

  • Fade Resist Natural Black-Brown Hair Color is a black permanent hair color. Designed for dark hair, it is formulated with high pigment intensity to help it last up to 8 weeks. Like other permanent hair colors, Fade Resist penetrates the hair cuticle to deposit hair dye molecules into the hair shaft.

  • Yes, you can color your dark hair black-brown without bleaching it when you use Fade Resist Natural Black-Brown Hair Color. Because Fade Resist Natural Black is a deep black brown hair dye, there is no need to bleach your hair before using it. Fade Resist Natural Black will deepen your hair for a natural-looking change.

  • Yes, you can use Fade Resist Natural Black-Brown Hair Color on relaxed or textured hair. Fade Resist is expertly designed for textured and relaxed hair, including curl patterns 4-8, offering vivid, permanent hair color that does not compromise hair health. Formulated for women of African descent, this rich black hair color lasts up to 8 weeks and imparts brilliant shine.

  • Yes, you can use Fade Resist Natural Black-Brown Hair Color on previously colored hair — if your hair is healthy enough for it. Previously colored hair may process differently, so it’s important to assess your hair’s health before coloring. Always perform a strand test beforehand; if your hair feels compromised, consider waiting to color.

  • To maintain Fade Resist Natural Black-Brown Hair Color, adjust your routine in the following ways: 
    1. Use a color-safe shampoo and conditioner.

    2. Limit heat styling.

    3. Deep condition regularly to nourish your hair.

    4. Avoid washing your hair with hot water.

    Doing these things will help keep your rich black brown hair color intact.

  • Fade Resist Natural Black-Brown Hair Color provides excellent coverage for grays — up to 100% gray coverage! In other words, this brown black hair color will not only give you a stunning transformation (with brilliant shine!) but will also refresh your look.

  • Yes, beginners can use Fade Resist Natural Black-Brown Hair Color. However, they should follow the full timing for application on virgin hair (30 minutes of processing) and shorter timing for root touchups (20 minutes of processing). Be sure to check the instructions on the box before you get started.

  • You can use Fade Resist Natural Black-Brown Hair Color on previously colored or bleached hair. However, results may vary as the neutral black hair color may apply differently on bleached or porous hair. We highly recommend doing a strand test for the best preview of how your hair will react to the hair color. 

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