Dark & Lovely

new fade resist poppin pink rich conditioning hair color

FADE RESIST BERRY BURGUNDY RICH CONDITIONING COLOR is rated 4.4 out of 5 by 1419.
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$6.49

Click “Try On” to see how this at-home hair color looks on you virtually!
Natural Hair Color That Puts You in the Spotlight
Achieve 8 weeks of vibrant hair color and gray coverage with Fade-Resist at-home hair color. Choose from 21 bold shades, including our NEWEST additions: Reality Red, Poppin Pink and Virtual Violet.

Stun and be seen in Dark & Lovely Fade Resist — the hair color you can count on for radiant, long-lasting results. Updated with our NEW Moisture Mask, Fade Resist now works even better at hydrating hair. Formulated with Shea Butter, Sunflower Oil & Vitamin E, our naturally derived Moisture Mask increases moisture by 40% after dying, helping to nourish, detangle and smooth hair as it locks in color for up to 8 weeks. Your favorite permanent hair color just got bolder with three NEW statement-making shades that pop on dark, textured hair: Reality Red, Poppin Pink and Virtual Violet. Fade Resist is IT for rich, vibrant vegan color that cares for and protects your hair.

  • Rich, expertly made permanent hair color for textured hair
  • Pops on dark hair for up to 8 weeks and adds brilliant shine
  • Perfect for 4C hair and works on all curls, coils and hair textures
  • Oxidative hair color that provides up to 2.5 levels of lift
  • After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E
  • Moisture Mask increases moisture by 40% after dying
  • No-drip jelly formula for easy application
  • Number 1 hair color for African American women with the largest shade palette for a range of skin tones
  • 99% biodegradable, paraben-free and silicone-free vegan hair color
  • Up to 100% gray coverage
Full Head Application
Follow these instructions if this is your first time coloring or choosing a shade darker than you usually use.
  • Put on gloves and then conduct a strand test.
  • Mix developer and color.
  • Apply mixture to sectioned dry hair and smooth out
  • Wait 30 minutes if you have natural hair or 20 minutes if you have relaxed hair.
  • Rinse thoroughly.
  • Condition with Moisture Mask.
Root Retouch Application
Follow this method if you colored with this shade or something similar and it has been 6-8 weeks since you last colored.
  • Using the tip of the applicator bottle, make small sections and apply the color mixture until all the roots are saturated.
  • Set timer for 20 minutes if you have natural hair or 15 minutes if you have relaxed hair.
  • To refresh ends, spread the remaining color mixture through the midlengths and ends. After hair is saturated, set timer for 10 minutes if you have natural hair or 5 minutes if you have relaxed hair.
  • Rinse thoroughly.
  • Condition with Moisture Mask.
TIPS
  • For hair with resistant gray, apply to gray areas first.
  • If any color mixture gets on skin, simply wipe off with towel.
  • Do not save any unused mixture. The container may explode.
Cream Developer
AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE

Moisture Mask
AQUA / WATER / EAU • CETEARYL ALCOHOL • STEARAMIDOPROPYL DIMETHYLAMINE • ISOPROPYL MYRISTATE • CETYL ESTERS • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • PARFUM / FRAGRANCE • TARTARIC ACID • BENZYL ALCOHOL • CAPRYLYL GLYCOL • SALICYLIC ACID • TOCOPHEROL • ETHYLHEXYL SALICYLATE • LIMONENE • LINALOOL • CITRAL • CITRIC ACID

Rich Conditioning Color
AQUA / WATER / EAU • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • ETHANOLAMINE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • 1-NAPHTHOL • AMMONIUM HYDROXIDE • OLEYL ALCOHOL • PARFUM / FRAGRANCE • ERYTHORBIC ACID • THIOLACTIC ACID • EDTA • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • CITRIC ACID

Reviews & qa

Rated 5 out of 5 by from It it comes out to be beautiful One of the best in the game it comes out very late, so I will definitely be back. I would definitely definitely recommend. Texture and text. Color accuracy sent smells good.
Date published: 2024-02-13
Rated 5 out of 5 by from Blondes have more fun!!! I received 2 boxes of the honey blonde color from the Blonde Ambition campaign. My mom decided to try it 1st and let's just say blondes have more fun!!! I wanted to get in on the blonde fun. I decided to do some highlights on myself and I'm in LOVE!!! My micro locs are still super soft and the color took well. I wanted subtle highlights and I'm mad I didn't do the whole head!!! P.S. Thank you @darkandlovely for finally making a screw on tip for the applicator bottle; it's been many times I had to cut the tip and almost lost an eye. #complimentary #DarkAndLovely #BlondeAmbition @Influenster @DarkAndLovely
Date published: 2024-02-03
Rated 5 out of 5 by from It did what it was supposed to I’m not disappointed at all Honestly I’ve always loved dark and lovely products and the color range that they have and for my hair to be a dark brown my hair turned to to be a pretty bright blonde despite the horrible picture
Date published: 2023-12-28
Rated 5 out of 5 by from Honey Blonde Bombshell I am in LOVE with this color! It compliments my skin color.
Date published: 2023-12-26
Rated 5 out of 5 by from Lovely indeed✨ I used this product on natural Brazilian hair and it turned out an absolute dream❣️ I added highlights in the crown, near the bangs, by the ear strips, and in the very back nape as well! This #DarkAndLovely kit definitely gave me #BlondeAmbition for both the fall and winter this holiday season❣️ For beautiful highlights to further compliment my attributes. I received these products #complimentary from @Influenster and @DarkAndLovely in exchange for my honest review❣️
Date published: 2023-12-23
Rated 5 out of 5 by from Yessss I love this color on me and this is the first time I ever dyed my hair I’m happy it was this color cause it fits my skin tone very well thanks for the 2 boxes
Date published: 2023-12-13
Rated 5 out of 5 by from Yup I have used these before to dye my hair before receiving this package love it when i used it on my natural hair it left it healthy didn’t feel chemically damaged hair was still retaining moisture. Loosened my curls up a bit. #DarkAndLovely
Date published: 2023-11-23
Rated 5 out of 5 by from New hair dye My mommy really like her new dark and lovely fade resist honey blonde hair product. She have been using their products for years and I love how they make her look fabulous.
Date published: 2023-11-03
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