Dark & Lovely

fade resist chestnut blonde rich conditioning color

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Click "Try On" to check out this at-home hair dye, virtually.
Fearless Natural Hair Color That Doesn’t Fade Into the Background!
Trust Fade Resist at home hair dye for 8 weeks of vibrant color, gray coverage, available in 18 shades from Jet Black to Luminous Blonde

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair color with Dark & Lovely Fade Resist — the gold standard in gorgeous hair color. Everyone’s favorite permanent hair dye just got even better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you care while you color — your fade resistant ‘do will thank you!
OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All hair Types
OUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone
OUR BEST APPLICATION - No Drip Jelly Smooth Formula
OUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks
Full-Head Application If:
You have never colored your hair or you want to change your current haircolor to a darker shade.
1. Prepare:
Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.
2. Apply:
Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.
3. Timing:
After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).
4. Rinse Out:
When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.
5. Condition:
Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.

Reviews & qa

Rated 5 out of 5 by from Love Love Color I used this about a year ago when I did the big chop. This color never faded.
Date published: 2020-09-20
Rated 5 out of 5 by from Great This worked great to lighten my hair! I have dense type 4 hair cut very short and it didn’t burn my scalp at all and it lightened so fast. It was brassy but I’ve read toner will fix that. I just needed to lighten it to use dye and it worked. Also it didn’t leave my hair feeling super damaged. It was definitely dryer but with an oil treatment or leave in its perfectly fine.
Date published: 2020-07-19
Rated 5 out of 5 by from G R E A T I like this product, was simple process, I applied by myself. My hair was too yellow, and with this tone I get some honey color, after leaving for 30 minutes. I like it and the best part my hair is soft and bright.
Date published: 2020-06-23
Rated 5 out of 5 by from Hands Down! Salon Quality!!! The color is a rich dark berry, beautiful! My forever color brand/ product! The conditioner is the best I ever had!
Date published: 2020-06-21
Rated 5 out of 5 by from Better than Salon Product I’m a professional and for the last 30 years I’ve had my hair done at the salon, spending upwards of 500-600 a month. I’ve always wanted to go natural but was reluctant for various reasons. The last straw of paying almost $200 at the salon and going home and attempting to style my hair to my liking after just getting it done, then having my stylist seem frustrated when I ask for a do over ? So I just cut it all off and said I would go from there. The FREEDOM!!!!! Besides the journey of hair care products, and adjusting to my look I feel great!!!! Now to the color! This was the first time I colored my hair so I was nervous! Not to mention I just paid $115 to get my short fro colored and after 1 wash my berry color was pink? It was unbearable, I couldn’t sit before clients like this and I wasn’t paying a penny more! I followed the directions and it came out BEAUTIFUL!!! It even gave me better curl definition and don’t get me started on that conditioner that comes with it!!! That’s the best conditioner I’ve ever used! The color is exactly as it looks on the box!! I feel so in control! Now I just get a barber to shape me up and I color myself with confidence. It’s true it doesn’t fade! I wash my hair 1x a week sometimes more depending on the product build up and I can go at least a month before it begins to lighten. Even as it lighten it still looks ok but that dark berry color looks good on my curly fro and Carmel skin!
Date published: 2020-06-21
Rated 5 out of 5 by from Nice Color I received the Fade Luminous Blonde Rich Conditioning Color a few weeks ago. I finally as able to use it last week. Nice color, and really easy to do. Really recommend to others to try. I got a few remarks about it saying they liked it. Hopefully they are giving it a try.
Date published: 2020-06-11
Rated 5 out of 5 by from So easy and works great! I am in love with Dark-And-Lovely-Fade Resist Honey Blonde! I received this just in time. The salon was closed and I was not sure how I would be able to maintain my hair color. I am so pleased with how easy it was to use and so gentle on my hair.
Date published: 2020-06-03
Rated 5 out of 5 by from beautiful easy to use color. I was very impressed with my color after using fade resist honey blonde from dark and lovely. Its a beautiful shade and very easy to use from start to finish. I would highly recommend this spectacular product to my friends.
Date published: 2020-05-26
  • y_2020, m_10, d_29, h_15
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  • loc_en_US, sid_072790003806, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
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