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Dark & Lovely
fade resist brown cinnamon rich conditioning color
$6.49
Click "Try On" to check out this at-home hair dye, virtually.
Fearless Natural Hair Color That Doesn’t Fade Into the Background!
Trust Fade Resist at home hair dye for 8 weeks of vibrant color, gray coverage, available in 18 shades from Jet Black to Luminous Blonde
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Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair color with Dark & Lovely Fade Resist — the gold standard in gorgeous hair color. Everyone’s favorite permanent hair dye just got even better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you care while you color — your fade resistant ‘do will thank you!
OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All hair Types
OUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone
OUR BEST APPLICATION - No Drip Jelly Smooth Formula
OUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks
OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All hair Types
OUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone
OUR BEST APPLICATION - No Drip Jelly Smooth Formula
OUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks
Full-Head Application If:
You have never colored your hair or you want to change your current haircolor to a darker shade.
1. Prepare:
Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.
2. Apply:
Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.
3. Timing:
After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).
4. Rinse Out:
When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.
5. Condition:
Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.
You have never colored your hair or you want to change your current haircolor to a darker shade.
1. Prepare:
Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.
2. Apply:
Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.
3. Timing:
After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).
4. Rinse Out:
When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.
5. Condition:
Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
PHENOXYETHANOL
TRIDECETH-6
LINALOOL
ARGANIA SPINOSA KERNEL OIL
GLYCINE SOJA OIL / SOYBEAN OIL
TOCOPHEROL
CHLORHEXIDINE DIGLUCONATE
CETRIMONIUM CHLORIDE
SODIUM HYDROXIDE
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
PHENOXYETHANOL
TRIDECETH-6
LINALOOL
ARGANIA SPINOSA KERNEL OIL
GLYCINE SOJA OIL / SOYBEAN OIL
TOCOPHEROL
CHLORHEXIDINE DIGLUCONATE
CETRIMONIUM CHLORIDE
SODIUM HYDROXIDE
SEMI VS PERMANENT HAIR COLOR : Semi permanent dyes are temporary which rinse our little by little each time your hair gets wet. For something more long lasting, a permanent solution like our Fade Resist collection will leave you with rich conditioning color for up to 8 weeks!
EXPERIENCING DRY HAIR? Amp up your conditioning treatments by adding heat to this important step. After applying your after care conditioner, cover your hair with a shower cap and wrap head with a warm towel
COVERING UP YOUR GRAY HAIRS : Begin your application where your grays are first – as these strands tend to be a tad more resistant. Extend an extra 10 minutes if needed to this section
Reviews & qa
Rated 5 out of
5
by
Sheryl from
My first time coloring my hair and I can't describe my overall satisfaction. It's 2 weeks after using a texturizer and those stubborn grey's are covered. I definitely will be using this product again and maybe experimenting on mixing some colors ( on a doll head of course) before trying it on mine.
Date published: 2023-05-21
Rated 5 out of
5
by
lifewithyoni from
Grey hair savior
If you struggle with Greys and you’re in your 20-30s don’t be alarmed… dark and lovely to the rescue! Easy to use and can do it yourself
Date published: 2023-03-09
Rated 5 out of
5
by
ivella159 from
So excited !!!
So excited !!!! I loooove this brand I have used before and it def don’t disappoint!!! Will def continue to buy it of course !!!
Date published: 2023-03-09
Rated 5 out of
5
by
alessabridge from
Dark and lovely
I’ve had this box shipped to me about three weeks ago and I dyed my hair about two weeks ago and I have noticed that it is very soft and silky. The color really grabbed into my hair which is really hard to do with regular dye so I definitely recommend ! 
Date published: 2023-03-09
Rated 5 out of
5
by
juliaxbt from
I loved it
I received this product free from influenster in exchange for my review! I loved this hair dye it left my hair hydrated and I would buy it again!
Date published: 2023-03-09
Rated 5 out of
5
by
haidic2 from
Super Soft Hair
This hair color covered all my greys and covered my hair evenly . The scent wasn’t strong being ammonia free was a plus . But the best part was the nourishing care conditioner. This stuff left my hair super silky soft and smells so good ! I absolutely recommend this product.
Date published: 2023-03-09
Rated 5 out of
5
by
johannyguillendecasi from
My mom loved it!
My mom wanted to try it, so I let her. She loved the color. Dark and Lovely was easy to apply and her hair looked shiny after blow drying it.
Date published: 2023-01-29
Rated 5 out of
5
by
cindi5992 from
Hair color
First time using this hair product and I have to say I enjoyed it. I have some white hairs on the side of my head and it was really convenient to get this sample. The process was easy to apply and what’s best mess free. Directions were easy to follow. The product didn’t have a strong smell. It was easy to wash no color dye was left on the skin. Overall very satisfied and will use again.
Date published: 2023-01-21