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Dark & Lovely
fade resist brown cinnamon rich conditioning color
$6.49
Click "Try On" to check out this at-home hair dye, virtually.
Fearless Natural Hair Color That Doesn’t Fade Into the Background!
Trust Fade Resist at home hair dye for 8 weeks of vibrant color, gray coverage, available in 18 shades from Jet Black to Luminous Blonde
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Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair color with Dark & Lovely Fade Resist — the gold standard in gorgeous hair color. Everyone’s favorite permanent hair dye just got even better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you care while you color — your fade resistant ‘do will thank you!
OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All hair Types
OUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone
OUR BEST APPLICATION - No Drip Jelly Smooth Formula
OUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks
OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All hair Types
OUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone
OUR BEST APPLICATION - No Drip Jelly Smooth Formula
OUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks
Full-Head Application If:
You have never colored your hair or you want to change your current haircolor to a darker shade.
1. Prepare:
Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.
2. Apply:
Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.
3. Timing:
After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).
4. Rinse Out:
When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.
5. Condition:
Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.
You have never colored your hair or you want to change your current haircolor to a darker shade.
1. Prepare:
Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.
2. Apply:
Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.
3. Timing:
After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).
4. Rinse Out:
When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.
5. Condition:
Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
PHENOXYETHANOL
TRIDECETH-6
LINALOOL
ARGANIA SPINOSA KERNEL OIL
GLYCINE SOJA OIL / SOYBEAN OIL
TOCOPHEROL
CHLORHEXIDINE DIGLUCONATE
CETRIMONIUM CHLORIDE
SODIUM HYDROXIDE
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
PHENOXYETHANOL
TRIDECETH-6
LINALOOL
ARGANIA SPINOSA KERNEL OIL
GLYCINE SOJA OIL / SOYBEAN OIL
TOCOPHEROL
CHLORHEXIDINE DIGLUCONATE
CETRIMONIUM CHLORIDE
SODIUM HYDROXIDE
SEMI VS PERMANENT HAIR COLOR : Semi permanent dyes are temporary which rinse our little by little each time your hair gets wet. For something more long lasting, a permanent solution like our Fade Resist collection will leave you with rich conditioning color for up to 8 weeks!
EXPERIENCING DRY HAIR? Amp up your conditioning treatments by adding heat to this important step. After applying your after care conditioner, cover your hair with a shower cap and wrap head with a warm towel
COVERING UP YOUR GRAY HAIRS : Begin your application where your grays are first – as these strands tend to be a tad more resistant. Extend an extra 10 minutes if needed to this section
Reviews & qa
Rated 5 out of
5
by
kashiofu from
Yup
I have used these before to dye my hair before receiving this package love it when i used it on my natural hair it left it healthy didn’t feel chemically damaged hair was still retaining moisture. Loosened my curls up a bit. #DarkAndLovely
Date published: 2023-11-23
Rated 5 out of
5
by
kimberlym1767 from
New hair dye
My mommy really like her new dark and lovely fade resist honey blonde hair product. She have been using their products for years and I love how they make her look fabulous.
Date published: 2023-11-03
Rated 5 out of
5
by
monettew from
Spectacular
I’ve used this product before and it worked wonderfully on my hair. I left it on a little longer than suggested and I had zero issues. The conditioner for color treated hair that they provided left my hair silky and smooth.
Date published: 2023-11-03
Rated 5 out of
5
by
taahtyanad from
Obsessed!
I loved this color!! I initially was nervous to try so I dyed my bundles first as tester and I was beyond I'mpressed ! I have 2 boxes and the second will be used on my natural hair
Date published: 2023-10-05
Rated 5 out of
5
by
Anonymous from
Amazing product!
Very good product. Have used the last 2 yrs. Love this product. My hair looks amazing after I color it with thos hair dye I recommend this product to anyone that wants hair coloring to be easy and look good at the same time
Date published: 2023-10-02
Rated 5 out of
5
by
knwent from
My first time using box dye!
I love the results of this color! This was my first time using box dye and I was not disappointed at all! My hair felt nourished and gorgeous after! Would definitely try another color from this brand 😍
Date published: 2023-10-02
Rated 5 out of
5
by
kashaylab1 from
Colors so nice
I absolutely love everything about this product
Colored my hair so nice and it was pure black before and the blonde is blinding yesssssssssssss
Date published: 2023-09-29
Rated 5 out of
5
by
spiderbish from
Moisturized and blond
I used the Dark & Lovley Fade Resistant Honey Blond hair dye on my mother's hair and it turned out great. It was really easy to use and it came with everything you need to dye the hair.
Date published: 2023-09-29