Dark & Lovely

fade resist natural black rich conditioning color

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Fearless Natural Hair Color That Doesn’t Fade Into the Background!

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair color with Dark & Lovely Fade Resist — the gold standard in gorgeous hair color. Everyone’s favorite permanent hair dye just got even better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you care while you color — your fade resistant ‘do will thank you!
OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All hair Types
OUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone
OUR BEST APPLICATION - No Drip Jelly Smooth Formula
OUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks
Full-Head Application If:
You have never colored your hair or you want to change your current haircolor to a darker shade.
1. Prepare:
Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.
2. Apply:
Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.
3. Timing:
After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).
4. Rinse Out:
When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.
5. Condition:
Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.

Reviews & qa

Rated 1 out of 5 by from Dark Sable turned my hair black Lost my highlights and unable to get my hair light again. Looking for a nice brown, turned my hair black and lost all my highlights and everything on put in my hair doesn’t make it lighter.
Date published: 2019-12-11
Rated 1 out of 5 by from Dried & damaged my hair! The color didn’t even take and my hair is now very dry and brittle and breaking off. I should’ve never tried a box color.
Date published: 2019-11-24
Rated 1 out of 5 by from Died.... I bought the black hair dye today but I guess it died because after dying my hair, eyebrows, facial hair, and armpits, and leaving it in for over half an hour, it didn't do anything. i loved how it looked while it was setting and I left it set longer than it needed to like I always do to make sure it's nice and dark. well I'm still light brown and this is the first and last time I try this brand.
Date published: 2019-11-22
Rated 1 out of 5 by from My hair did not turn brown I dyed my hair a few months ago using sunkissed brown. My hair was gray again in a few weeks. I decided to dye my hair a couple days ago, using the brown sable. My hair did NOT come out brown! It's now black! I've used Dark and Lovely since I was 17 years old. I'm now 47. I'm highly disappointed and frustated with my recent experience with the product. I'll pay a professional from now on.
Date published: 2019-08-21
Rated 2 out of 5 by from Don't use I have dark brown hair and bought the honey blonde. Thought I would try the color before making it a permanent color. Had no luck. Didn't change my hair color nor did even lighten up my color. I been using dark n lovely products for years. It seems a lot of their products have been going down hill. The best thing in the box is the conditioner. I suppose there will be a generic reply stating call their color expert. But why when their experts are the ones that wrote the color verbage on the box.
Date published: 2019-06-06
Rated 5 out of 5 by from Loving my hair color I absolutely love this color. I dyed my hair 4 days ago but had to add more color this morning because i didn’t gave enough and my color came out fantastic I had to use 2 bottles instead of 1 because I’m all natural and my hair is really thick and didn’t think my hair had grew
Date published: 2019-03-07
Rated 1 out of 5 by from No way Turned my hair dark dark brown, I hate it!!!! I followed every direction to the letter. Wish they would send a coupon for a different color, no body got money to waste.
Date published: 2019-01-30
Rated 1 out of 5 by from Brown sable turned my virgin hair BLACK I waffled between chestnut blonde and brown sable and chickened out of the former. Read and reread the directions and hair is now jet black. I dug through the trash to verify I picked up the right box! I did. My hair is soft and shiny but totally the wrong color. I’m scared to try and correct it. I WILL go to a salon from now on :(
Date published: 2018-11-25
  • y_2019, m_12, d_14, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.4
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  • co_hasreviews, tv_0, tr_19
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