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Dark & Lovely
fade resist brown sable rich conditioning color
$6.49
Click "Try On" to check out this at-home hair dye, virtually.
Fearless Natural Hair Color That Doesn’t Fade Into the Background!
Trust Fade Resist at home hair dye for 8 weeks of vibrant color, gray coverage, available in 18 shades from Jet Black to Luminous Blonde
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Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair color with Dark & Lovely Fade Resist — the gold standard in gorgeous hair color. Everyone’s favorite permanent hair dye just got even better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you care while you color — your fade resistant ‘do will thank you!
OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All hair Types
OUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone
OUR BEST APPLICATION - No Drip Jelly Smooth Formula
OUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks
OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All hair Types
OUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone
OUR BEST APPLICATION - No Drip Jelly Smooth Formula
OUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks
Full-Head Application If:
You have never colored your hair or you want to change your current haircolor to a darker shade.
1. Prepare:
Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.
2. Apply:
Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.
3. Timing:
After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).
4. Rinse Out:
When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.
5. Condition:
Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.
You have never colored your hair or you want to change your current haircolor to a darker shade.
1. Prepare:
Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.
2. Apply:
Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.
3. Timing:
After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).
4. Rinse Out:
When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.
5. Condition:
Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
PHENOXYETHANOL
TRIDECETH-6
LINALOOL
ARGANIA SPINOSA KERNEL OIL
GLYCINE SOJA OIL / SOYBEAN OIL
TOCOPHEROL
CHLORHEXIDINE DIGLUCONATE
CETRIMONIUM CHLORIDE
SODIUM HYDROXIDE
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
PHENOXYETHANOL
TRIDECETH-6
LINALOOL
ARGANIA SPINOSA KERNEL OIL
GLYCINE SOJA OIL / SOYBEAN OIL
TOCOPHEROL
CHLORHEXIDINE DIGLUCONATE
CETRIMONIUM CHLORIDE
SODIUM HYDROXIDE
SEMI VS PERMANENT HAIR COLOR : Semi permanent dyes are temporary which rinse our little by little each time your hair gets wet. For something more long lasting, a permanent solution like our Fade Resist collection will leave you with rich conditioning color for up to 8 weeks!
EXPERIENCING DRY HAIR? Amp up your conditioning treatments by adding heat to this important step. After applying your after care conditioner, cover your hair with a shower cap and wrap head with a warm towel
COVERING UP YOUR GRAY HAIRS : Begin your application where your grays are first – as these strands tend to be a tad more resistant. Extend an extra 10 minutes if needed to this section
Reviews & qa
Rated 5 out of
5
by
briannaf19 from
Loveee
I absolutely love when my hair is jet black I have natural brown hair I also love that this line is geared towards African American woman so I know that it will keep my hair texture safe
Date published: 2023-09-22
Rated 5 out of
5
by
itslisa32 from
Best hair color
Color matches to description! Low on odor . Best hair dye I’ve tried over all form drug store. Highly recommend. Have a very sectionals
Date published: 2023-09-22
Rated 5 out of
5
by
miszemalee from
Nice
The Dark & lovely fade resist hazelnut brown hair dye I had a pleasure of testing and I had a good experience with the product
Date published: 2023-09-22
Rated 5 out of
5
by
garayd from
Love it
Love the color i hadn’t dye my hair is 2 years and when i got thjs i was a little scared , i love the color and didnt get my hair damage.
Date published: 2023-09-22
Rated 5 out of
5
by
sablerosec from
Great
What a great product, very rich in color, long lasting, very hydrating. 10 out of 10 will recommend I have medium to long hair that’s very thick so I use two boxes.
Date published: 2023-09-22
Rated 5 out of
5
by
chrixiane from
Natural black
I like to dye my hair in between hairstyles to cover gray hair. I used dark and lovely fade resist in color 372 natural black this time around I am pleased with the results. I also love that it is gentle on my hair and doesn't leave it feeling dry or damaged.
Date published: 2023-09-22
Rated 5 out of
5
by
vallynmarie from
Lovely coloring!
This is amazing! Love it! I have thicker hair so I need more than one box but it was enough to blend my roots to the rest of my hair. I’m getting more to make it all the same but it’s a very pretty color and worked great!
Date published: 2023-09-20
Rated 5 out of
5
by
emilyt378 from
I expected more lift
I love the outcome after the first application on my black wig however I was expecting a lil more lift than that. Overall great product comes with everything you’d need to dye your hair. Love it
Date published: 2023-09-19