Dark & Lovely

fade resist brown sable rich conditioning color

FADE RESIST BROWN SABLE RICH CONDITIONING COLOR is rated 4.3 out of 5 by 346.
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$6.49

Click "Try On" to check out this at-home hair dye, virtually.
Fearless Natural Hair Color That Doesn’t Fade Into the Background!
Trust Fade Resist at home hair dye for 8 weeks of vibrant color, gray coverage, available in 18 shades from Jet Black to Luminous Blonde

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair color with Dark & Lovely Fade Resist — the gold standard in gorgeous hair color. Everyone’s favorite permanent hair dye just got even better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you care while you color — your fade resistant ‘do will thank you!
OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All hair Types
OUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone
OUR BEST APPLICATION - No Drip Jelly Smooth Formula
OUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brillian shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks
Full-Head Application If:
You have never colored your hair or you want to change your current haircolor to a darker shade.
1. Prepare:
Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove cap from the applicator bottle. Pour entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of pack.
2. Apply:
Part dry unwashed hair into 4 sections and clip in place with plastic clips if hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply color mixture beginning at the hair line in the back; then continue upward until the hair roots and entire hair line are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into scalp. If any color mixture gets on skin, simply wipe off with towel. Do not save any unused color mixture. The container may burst.
3. Timing:
After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).
4. Rinse Out:
When processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until water runs clear. If color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.
5. Condition:
Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care Conditioner for multiple applications.
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
PHENOXYETHANOL
TRIDECETH-6
LINALOOL
ARGANIA SPINOSA KERNEL OIL
GLYCINE SOJA OIL / SOYBEAN OIL
TOCOPHEROL
CHLORHEXIDINE DIGLUCONATE
CETRIMONIUM CHLORIDE
SODIUM HYDROXIDE

Reviews & qa

Rated 5 out of 5 by from Great Color I dyed my hair vivacious red Sunday and I absolutely love it! This may be my color but I have not decided because of all the wonderful colors there are. I may try some more.
Date published: 2021-10-21
Rated 5 out of 5 by from Long lasting My daughter came over to dye my hair with the fade resist hazelnut brown rich conditioning color,that i had recieved in tthe mail before we went to florida on vacation in december, to cover up the grays and it turned out great!I can't believe it has lasted so long.I would definitely recommend this and get it again.
Date published: 2021-08-09
Rated 5 out of 5 by from Love the colour Was slightly anxious, however came out even, lifted and not dry at all!
Date published: 2021-07-02
Rated 5 out of 5 by from Great The hair color looks fabulous on me just fabulous just fabulous just fabulous.
Date published: 2021-06-29
Rated 5 out of 5 by from Amazing colors I have used black and the honey blonde since you all have been on my radar 7 years ago. I love all the colors but I have to admit honey blonde is my favorite and I only need one pack for a full application with some left over but maybe that's because I have a short do. But yes I love you all. Thank you for representing the black girls RIGHT!
Date published: 2021-05-28
Rated 5 out of 5 by from Always Get Compliments I've been using this product for several years now, specifically sun-kissed brown. I often get compliments on this color and some people think it's my natural color! I've even gotten compliments from hair stylists! The color truly doesn't fade. I probably retouch every 8-10 weeks and I haven’t had any noticeable hair breakage. I will keep using this and probably try other colors. Works awesome for me!
Date published: 2020-10-29
Rated 5 out of 5 by from Always Get Compliments I've been using this product for several years now, specifically sun-kissed bronze. I often get compliments on this color and some people think it's my natural color! I've even gotten compliments from hair stylists! The color truly doesn't fade. I probably retouch every 8-10 weeks and I haven’t had any noticeable hair breakage. I will keep using this and probably try other colors. Works awesome for me!
Date published: 2020-10-29
Rated 5 out of 5 by from Love Love Color I used this about a year ago when I did the big chop. This color never faded.
Date published: 2020-09-20
  • y_2021, m_10, d_26, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.19
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_346
  • loc_en_US, sid_072790003738, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_softsheen
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getReviews, 16ms
  • REVIEWS, PRODUCT