prodimage
prodimage
prodimage
prodimage
prodimage
prodimage
prodimage
prodimage
prodimage
prodimage
prodimage

{{MobileTitleText}}

img-left

{{shadeName}}

{{productDescription}}

L’Oreal USA, Inc. (“L’Oreal”, “We”, or “Us”) allows you to virtually try on selected products through a virtual try-on feature. If you elect to use the live camera or upload a photo, Your image is processed to provide you with the virtual try-on feature consistent with this consent.

{{errormessage}}

Dark & Lovely

go intense passion plum ultra vibrant color

GO INTENSE PASSION PLUM ULTRA VIBRANT COLOR is rated 2.8 out of 5 by 25.
  • y_2023, m_6, d_6, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.35
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_25
  • loc_en_US, sid_075285013731, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_softsheen
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getAggregateRating, 16ms
  • REVIEWS, PRODUCT

$6.99

1st Hi-Pigment, Hi-Care Color for African-American Hair
This intensifying hair dye line is precisely calibrated to work with the natural undertones of dark hair to deliver high reflective color and intense shine. All in one easy to use at home hair coloring kit.

color swatch
color swatch
color swatch
color swatch
color swatch
color swatch
BUY NOW
salon finderfind a store

Product Information

DISCOVER OUR INTENSIFYING PERMANENT HAIRCOLOR TAILOR MADE FOR YOU DARK AND LOVELIES!

WHERE INTENSE COLOR MEETS INTENSE CARE!

This anti-drying creme gel hair dye is formulated with Olive Oil for moisture. Our non-drip creme-gel spreads easily and evenly for great color results at home. It can be used on all hair textures from natural to relaxed*.

GIVING YOU INTENSE COLOR RESULTS

Dark and Lovely Go Intense line offers the perfectly balanced color dyes to deliver intense, visible high reflect color that will work on dark hair. Available in 6 intense shades, from Jet Black to Golden Blonde, find the right one for you!

FOR INTENSE CONDITIONING COLOR

Go Intense coloring kit nourishes your hair with moisture as it colors for ultra smooth, shiny, soft hair.

 

* See directions inside box for relaxed hair

AQUA / WATER PARAFFINUM LIQUIDUM / MINERAL OIL CETEARYL ALCOHOL ETHANOLAMINE AMMONIUM HYDROXIDE STEARETH-20 STEARETH-2 4-AMINO-2-HYDROXYTOLUENE PENTASODIUM PENTETATE POLYQUATERNIUM-6 p-PHENYLENEDIAMINE PARFUM / FRAGRANCE AMMONIUM THIOLACTATE OLEA EUROPAEA OIL / OLIVE FRUIT OIL p-AMINOPHENOL SODIUM METABISULFITE AQUA / WATER / EAU GLYCERIN PENTYLENE GLYCOL OLETH-20 AMODIMETHICONE PEG-12 DIMETHICONE PARFUM / FRAGRANCE OLETH-10 TRIDECETH-5 POLYQUATERNIUM-67 TRIDECETH-10 BENZYL SALICYLATE PHENOXYETHANOL PEG-45M LIMONENE BENZYL ALCOHOL XYLOSE CHLORHEXIDINE DIGLUCONATE BENZYL BENZOATE CITRIC ACID ACETIC ACID SODIUM ACETATE SODIUM CHLORIDE ISOPROPYL ALCOHOL BHT AQUA / WATER / EAU CETEARYL ALCOHOL ELAEIS GUINEENSIS OIL / PALM OIL BEHENTRIMONIUM CHLORIDE PARFUM / FRAGRANCE PYRUS MALUS FRUIT EXTRACT / APPLE FRUIT EXTRACT GLYCERIN ISOPROPYL ALCOHOL STEARAMIDOPROPYL DIMETHYLAMINE SODIUM BENZOATE CITRIC ACID NIACINAMIDE PYRIDOXINE HCl BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER OLEA EUROPAEA OIL / OLIVE FRUIT OIL SACCHARUM OFFICINARUM EXTRACT / SUGAR CANE EXTRACT / EXTRAIT DE CANNE A SUCRE CHLORHEXIDINE DIHYDROCHLORIDE PERSEA GRATISSIMA OIL / AVOCADO OIL 2-OLEAMIDO-1,3-OCTADECANEDIOL RIBES NIGRUM SEED OIL / BLACK CURRANT SEED OIL PHENOXYETHANOL CITRUS LIMON PEEL EXTRACT / LEMON PEEL EXTRACT CI 19140 / YELLOW 5 CAMELLIA SINENSIS LEAF EXTRACT CI 15985 / YELLOW 6 TOCOPHEROL GLYCINE SOJA OIL / SOYBEAN OIL
DesktopFactImage

DesktopFactImage

DARK & LOVELY Color Tips

SEMI VS PERMANENT HAIR COLOR : Semi permanent dyes are temporary which rinse our little by little each time your hair gets wet. For something more long lasting, a permanent solution like our Fade Resist collection will leave you with rich conditioning color for up to 8 weeks!

EXPERIENCING DRY HAIR? Amp up your conditioning treatments by adding heat to this important step. After applying your after care conditioner, cover your hair with a shower cap and wrap head with a warm towel

COVERING UP YOUR GRAY HAIRS : Begin your application where your grays are first – as these strands tend to be a tad more resistant. Extend an extra 10 minutes if needed to this section

Reviews & qa

Rated 5 out of 5 by from My New favorite this was just what i was looking for. I wanted to go light but not too much. It took me right to the edge of where i wanted my hair color to be.
Date published: 2021-03-13
Rated 5 out of 5 by from Love it! Color came out beautiful went from black to golden blonde was totally shock! I love it!!!
Date published: 2020-08-17
Rated 5 out of 5 by from Loved the color booster I lived the spicy red with the color booster but I can't find it with the booster anymore. Trying to purchase it. With it I get the perfect amount of red. The color doesn't show up without the booster. If you stopped including please make it available for purchase.
Date published: 2020-04-05
Rated 5 out of 5 by from It worked out I bought about 2 weeks and glad I did worked out perfect just as I expected
Date published: 2019-09-19
Rated 5 out of 5 by from The right one! I love Dark & Lovely Go Intense product line! In the past I have tried several brands of hair dyes including the all natural hennas that you buy from the Indian stores and nothing works like D&L Go intense line. The color is vibrant and it last! I also found that it does not dry out my hair like other hair coloring. My favorite color is the plum. I see that there only 1 type of plum now. There used to be two.
Date published: 2019-08-06
Rated 5 out of 5 by from EASY TO APPLY AND THE COLOR IS SO VIBRANT.LOVE IT. I WAS IN THE BEAUTY SUPPLY STORE AND DID NOT KNOW WHICH PRODUCT TO GET TO COLOR MY DARK HAIR. tHIS WAS HIGHLY RECOMMENDED TO ME BY A LADY IN THE STORE(she uses it as well). i AM SO HAPPY WITH THE RESULT IT DELIVERS. I HAVE BEEN USING THIS PRODUCT FOR OVER A YEAR NW AND GET MANY COMPLIMENTS.
Date published: 2017-12-25
Rated 5 out of 5 by from Great Excellent product will use it many times more!!!!!!
Date published: 2017-12-22
Rated 4 out of 5 by from Perfect with the color booster Will the company consider adding back the color booster at some point in time? I have concerns about your new model on the box of the color. The models hair does not match spicy red that I am accustomed to
Date published: 2021-10-15
  • y_2023, m_6, d_6, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.35
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_25
  • loc_en_US, sid_075285013731, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_softsheen
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getReviews, 0ms
  • REVIEWS, PRODUCT