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      Layer it Right

      L.O.C. in 7-Day moisture

      "It’s About Time Someone Took the Guess Work out of L.O.C.” 

      – Theresa M. via Facebook

      SHOP NOW

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      Don’t Stress Shrinkage

      Twist it Easy

      A First: The Perfect Twist Out With No Need to ‘Cocktail.’
      No Flaking. No Curdling. No Doubt.  Never Shrink from Who You Are.

      WATCH VIDEO

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      Our 1st Hi-Impact, Hi-Care Hair Color for Women of Color

      Go Intense.

      Nourishes while lifting even the darkest hair color. Superior color vibrancy with ultra-conditioning Olive Oil

      shop now

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      DARK AND LOVELY IS SOCIAL

      PICTURE OF DARK AND LOVELY FANS!

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      What is the best way to describe your hair texture?