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Jojoba is a species of shrub. It is native to Arizona and Mexico where it is grown for the wax (commonly called jojoba oil) contained in its seeds. It is also known as ‘desert gold’ since it grows in sunny and dry locations. Jojoba Oil is an emollient rich in fatty acids from the omega-9 family. It is known to hydrate hair and acts a natural conditioner for shine and softness. Jojoba can be used to add volume to thinning hair and serve as an emollient that helps protect dry, damaged hair by smoothing the fiber.