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Fade Resist Overview

SHEA OIL / AVOCADO OIL / OLIVE OIL

For over 40 years, Dark and Lovely has kept you covered with 19 shades made just for you.

Hair color for black women doesn't have to be tricky. Gone are the days of patch work, over-processed strands and DIY disasters. Specially formulated with nourishing shea, avocado and olive oils, Fade Resist permanent hair dye promises to fight breakage and nourish hair. Specifically designed to help protect relaxed and natural hair while coloring, the result is silky, shiny hair and luxurious, long-lasting color. It’s no surprise that we’re one of the best Haircolors designed for women of color. Long-lasting color that cares for hair with every step. Our super-rich conditioning formula wraps the hair strand to help protect it from dryness and damage, even after multiple shampoos

SHEA OIL / AVOCADO OIL / OLIVE OIL

For over 40 years, Dark and Lovely has kept you covered with 19 shades made just for you.

Hair color for black women doesn't have to be tricky. Gone are the days of patch work, over-processed strands and DIY disasters. Specially formulated with nourishing shea, avocado and olive oils, Fade Resist permanent hair dye promises to fight breakage and nourish hair. Specifically designed to help protect relaxed and natural hair while coloring, the result is silky, shiny hair and luxurious, long-lasting color. It’s no surprise that we’re one of the best Haircolors designed for women of color. Long-lasting color that cares for hair with every step. Our super-rich conditioning formula wraps the hair strand to help protect it from dryness and damage, even after multiple shampoos

Dark and Lovely®Fade Resist

Fade Resist

Color so rich, so ultra-conditioning it lasts for up to 8 weeks NOW with Triple Fruit Oils!

JET BLACK #371 is a deep-black shade which shimmers like polished onyx, leaving your hair shiny and lustrous. Regal as a queen, elegant in black, your color will be sleek and stylish in black magnificence. Now with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment from root to tip.

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