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Three Iconic Shades

Specially formulated for relaxed and natural hair with the nourishing powers of shea oil, avocado oil and olive oil, the ICONS COLLECTION turns heads with our three most epic shades, created to look amazing with your "Melanin Magic": Jet Black, Honey Blonde and Vivacious Red.

Sign up here to get $2 off your next Dark & Lovely purchase!

How Remy Ma turns heads.

Hip Hop icon and fashion maven Remy Ma has tried countless hair colors to achieve her show-stopping look. Find out why Fade Resist by Dark and Lovely is her favorite formula for flawless, star-worthy tresses.

Want Legendary Hair?

Take inspiration from rapper and TV personality REMY MA and treat your tresses to Dark & Lovely's Fade Resist - rich conditioning color that goes strong up to 8 weeks long.

Achieve the color of your dreams with a super-luxurious formula that wraps each strand to protect from dryness, damage and breakage while extending color life for silky, shiny hair and a fresh style that lasts. Say buh-bye to patch work, over-processing and DIY disasters - and hello to glamorous hair care and iconic color in one convenient step.

#lovemyhair


My favorite haircolor is Fade Resist Jet Black because it's amazingly black, feels so good on my hair, and with my busy schedule I need something that will resist fading.

Hip Hop Icon, REMY MA

All the different things that women of color use and need are available at Dark and Lovely. They make products for me.

Hip Hop Icon, REMY MA

Dont just color your hair - Care for it.

Treat your tresses right. Shop the new ICONS COLLECTION by Fade Resist.

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