DARK AND LOVELY BRINGS BOLD NEW HAIR COLORS IN 2017

Posted on Nov 1, 2017

2017 will be the year you’ll either go intense or live glossy, mark our words.

Our new hair color launches are under wraps and we can’t keep still. The excitement around our new Go Intense and Color Gloss launches has us all giddy!

Go Intense will come with new color boosters to add more vibrancy to your hair, making you a head turner. Oh, and did we mention our new Go Intense Passion Plum shade hitting stores soon? You'll see the color proudly rocked on our new ambassador, R&B singer Justine Skye. You asked for bolder, brighter colors and we happily answered. Be ready to pick up your favorite shade in April.

Naturalistas, we have some treats in store for you, too. Color Gloss, an "ammonia free" demi-permanent hair color will hit shelves top of spring. Lasting up to 28 shampoos, Color Gloss is a new addition to the Dark and Lovely hair color family, perfect for enhancing your natural hair color.

Here at Dark and Lovely, we’re making 2017 all about vibrancy and healthy, colored coils.