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      Layer it Right

      L.O.C. in 7-Day moisture

      "It’s About Time Someone Took the Guess Work out of L.O.C.” 

      – Theresa M. via Facebook

      SHOP NOW

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      Don’t Stress Shrinkage

      Twist it Easy

      A First: The Perfect Twist Out With No Need to ‘Cocktail.’
      No Flaking. No Curdling. No Doubt.  Never Shrink from Who You Are.

      WATCH VIDEO

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      Our 1st Hi-Impact, Hi-Care Hair Color for Women of Color

      Go Intense.

      Nourishes while lifting even the darkest hair color. Superior color vibrancy with ultra-conditioning Olive Oil

      shop now

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    • Au Naturale Anti-Shrinkage

      Au Naturale Anti-Shrinkage recipes, Infused with mango oil and bamboo milk , keep your curls/coils defined and elongated all-day. Our array of haircare and styling recipes keep curls defined, fragrant, and soft to the touch.

    • AU NATURALE ANTI BREAKAGE

      Anti-Breakage recipes, with Guarana root and Honey, help nurture and repair hair for root to tip curl defense.

      DARK AND LOVELY IS SOCIAL

      PICTURE OF DARK AND LOVELY FANS!

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      What is the best way to describe your hair texture?

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      from Coconut Oil to Moringa Oil

      Learn More About Our Ingredients

      Coconut oil is extracted from the kernel of matured coconuts. It is composed of fatty acids and mainly contains lauric acid. Due to its polarity, it has a strong affinity for hair proteins and, because of its low molecular weight; it is able to penetrate deep inside the hair shaft. It has been shown to prevent cuticle and protect hair from grooming damage.