What's New - Latest Ethnic Haircare & Styling Products

Salon Collection RELAXER

Salon Collection Relaxer – Regular

Salon Collection Relaxer – Super

Bodifying
Relaxer – Mild Bodifying Relaxer – Mild

Salon Collection
Maintenance and Styling

Replenishing
Shampoo Replenishing Shampoo

Fortifying
Conditioner Fortifying Conditioner

Mineral Oil-Free
Sheen Spray Mineral Oil-Free Sheen Spray

Essential
Nutrients Essential Nutrients

Deep Conditioning Masque

Heat Protection
Polisher Heat Protection Polisher

Whipped Oil
Moisturizer Whipped Oil Moisturizer

Optimum Oil Therapy

3-in-1 Creme
Oil Moisturizer 3-in-1 Creme Oil Moisturizer

Dry Hair
Healer Dry Hair Healer

Shine
Booster Shine Booster

Ultimate Recovery Shampoo

Ultimate Recovery Conditioner

Optimum Care
Dandruff Solutions

Pre-Shampoo
Scalp Exfoliating
Treatment Pre-Shampoo Scalp Exfoliating Treatment

Moisture Rich
Shampoo Moisture Rich Shampoo

Conditioner

Daily Flake
Control Daily Flake Control

Miracle Oil

6-in-1 Miracle Oil

Hair Crème

Hair Moisturizer

AMLA Legend

Amla Legend No-Mix, No-Lye Relaxer

Body Filler Hair Wash

Body Filler Hair Cream

Damage Antidote Oil Moisturzer

Billion Hair Potion

1001 Oils Cream Night Wrap

Get tips from our Celebrity Stylist Johnny Wright

Instructions for Optimum Care Salon Collection Relaxer Instruction for Optimum Care

Tips for relaxing and styling your hair Relaxing Tip For Styling

Styling tips: condition and strengthen your hair Styling Tip For Strengthen

Styling tips to
give your hair style and shine Styling Tip for Shine Hair

THE PLACE TO FIND
OPTIMUM CARE

New Optimum Amla Legend TV Commercial

Experience the power of legendary Indian beauty secret AMLA OIL. Derived from the Amla Super fruit, Amla renowned for its natural rejuvenating properties, providing intense nourishment and conditioning to damaged hair.

posted March 6, 2013 at 12:30pm

Johnny Wright and Cynthia Bailey talk Amla Legend!

Overview of the Amla Legend PR event hosted by Cynthia bailey from the Real housewives of Atlanta and the celebrity stylist Johnny Wright.

posted March 6, 2013 at 12:30pm

See where Optimum Care has been making news

posted March 6, 2013 at 11:15am

See where Optimum Care has been making news

posted March 6, 2013 at 11:15am

See where Optimum Care has been making news

posted March 6, 2013 at 11:15am

See where Optimum Care has been making news

posted March 6, 2013 at 11:15am

Tracee Ellis Ross gets rid of hair product clutter...

Tracee Ellis Ross gets rid of hair product clutter with celebrity stylist Chuck Amos and discovers her hair miracle product Optimum Salon Haircare's NEW 6-IN-1 Miracle Oil.

Learn more

posted November 1, 2012 at 2:30pm

Enter to Win a Trip to the 10th Annual Hoodie Awards

Join us for the party! Enter to win a trip for 2 to the 10th Annual Hoodie Awards in Las Vegas, including 2 tickets to the Hoodie Awards, 2 tickets to the Freedom Friday White Party, and 1 year’s supply of Optimum Care. Click here to Enter!

posted june 19, 2012 at 11:15am

JW… shows you his secret for achieving salon results at home.

Johnny Wright, Artistic Style Director with SoftSheen-Carson, gives a tutorial featuring his favorite Optimum Care products.

posted February 23, 2011 at 9:30am

Optimum Care Salon Collection goes to the Hoodie Awards!

Community leaders, salon owners and fans of the “Steve Harvey Morning Show” flocked to Las Vegas for Harvey’s 8th annual Hoodie Awards. The urban version of the Oscars, the Hoodies highlights extraordinary leaders and business owners committed to making a difference.

posted January 12, 2011 at 9:30am