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Conditioning gels for shine and control

Slick it! Lift it! Hold it!

Let's Jam®

Let's Jam® Shining and Conditioning Gel. The new excitment for hair! Slick it, Shine it, Define it! NO Grease, NO alcohol, just pure fun that conditions as you style – you've got all-day style control, with no worries of breakage, flaking or buildup! Superior Conditioning Gel for ultimate shine and control.

Let's Jam product collection shot


Mineral oil-free sheen spray

Salon results at home with 100% Optimum. Breakage protection.

NEW Optimum Care® Salon Collection

NEW Optimum Care® Salon Collection features professional-quality formulas for salon results at home. Repair, reconstruct and replenish each strand of hair with our patented Dual Strength Complex, a unique combination of Ceramides R and Ionone-G that gives instant breakage reduction after just one use. Endorsed by stylists. No appointment necessary.

Optimum Care Salon Collection product shot


Natural ingredient remedies for natural hair styles

Our roots make us stronger

New Roots of Nature® Remedies for Natural Hair

New Roots of Nature® Remedies for Natural Hair gives 24-hour curl definition leading salon brands can't beat! New Roots of Nature Styling Remedies for Natural Hair nourish and condition for 24-hour curl definition and hold, and shield curls from humidity without the crunch or shrinkage.

Roots of Nature for Natural Hair collection product shot


Styling for men

Strong holding waves

Sportin' Waves

Sportin' Waves® gels provide natural sheen, moisture and hold for short, brushable hairstyles. Choose between 2 levels of hold: a regular gel pomade and a maximum hold pomade. With Sportin' Waves, hair remains soft, neat and moisturized, without the greasy build-up. Sportin' Waves goes on easy and rinses out clean.

Sportin' Waves collection product shot