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Are you interested in relaxers that:

Deliver shea moisturization and silky shine

Do you know the 5 signs of healthy hair?

Dark and Lovely® Healthy-Gloss 5™ Shea Moisture Relaxer.

New Dark and Lovely® Healthy-Gloss 5™ Shea Moisture Relaxer. Experience our next generation in healthy relaxing. Our new components are exclusively formulated to preserve the 5 signs of healthy hair and more while you relax!

Dark and Lovely Relaxer collection


Offer salon-quality anti-breakage protection

Salon results at home with 100% Optimum. Breakage protection.

NEW Optimum Care® Salon Collection

NEW Optimum Care® Salon Collection features professional-quality formulas for salon results at home. 100% Optimum. Breakage protection repairs, reconstructs and replenishes each strand of hair. Endorsed by stylists. No appointment necessary.

Optimum Care Relaxer collection product shot


Contain natural ingredients/Low pH formula

Our roots make us stronger

Roots of Nature® Conditioning Relaxer with Low pH Cream

Only our patented Low pH Relaxer Cream allows for a higher concentration of natural oils. It conditions at every step for soft, vibrant, healthy-looking hair.

Roots of Nature relaxer product shot