Deliver shea moisturization and silky shine
Do you know the 5 signs of healthy hair?
Dark and Lovely® Healthy-Gloss 5™ Shea Moisture Relaxer.
New Dark and Lovely® Healthy-Gloss 5™ Shea Moisture Relaxer. Experience our next generation in healthy relaxing. Our new components are exclusively formulated to preserve the 5 signs of healthy hair and more while you relax!
Offer salon-quality anti-breakage protection
Salon results at home with 100% Optimum. Breakage protection.
NEW Optimum Care® Salon Collection
NEW Optimum Care® Salon Collection features professional-quality formulas for salon results at home. 100% Optimum. Breakage protection repairs, reconstructs and replenishes each strand of hair. Endorsed by stylists. No appointment necessary.
Contain natural ingredients/Low pH formula
Our roots make us stronger
Roots of Nature® Conditioning Relaxer with Low pH Cream
Only our patented Low pH Relaxer Cream allows for a higher concentration of natural oils. It conditions at every step for soft, vibrant, healthy-looking hair.