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Are you interested in maintenance products that:

Support the health of my hair

Help restore the 5 signs of healthy hair

Dark and Lovely® Healthy-Gloss 5™ Maintenance

Keep your hair healthy with New Dark and Lovely® Healthy-Gloss 5™ Maintenance. Formulated with Satin Oil, our breakthrough moisturizing oil for 5x more conditioning.

Product shot: Dark and Lovely maintenance products


Provide breakage protection and build hair strength

Salon results at home with 100% Optimum. Breakage protection.

Optimum Care® Salon Collection

NEW Optimum Care® Salon Collection features professional-quality formulas for salon results at home. Repair, reconstruct and replenish each strand with our patented Dual Strength Complex for instant breakage reduction after just one use. Endorsed by stylists. No appointment necessary.

Optimum Care Maintenance collection product shot


Contain natural ingredients

ARE YOU INTERESTED IN NATURAL INGREDIENTS THAT: