Now the color you love is even better
Dark and Lovely® Permanent Haircolor
Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent haircolor that delivers vibrant, fade-resistant color and shine. Dark and Lovely's exclusive Moisture Seal Technology's super-rich conditioning makes your hair receive double conditioning power to protect relaxed and natural hair while coloring. Color yourself beautiful, stunning, sexy and confident... Color with Dark and Lovely!
Penetrates the most stubborn grays for 100% gray coverage
Dark and Lovely® Color Confidence
Dark and Lovely Color Confidence is a permanent haircolor that's designed to deliver 100% gray coverage, plus 3X conditioning power for exceptional conditioning – before, during and after you color! The result: Beautiful, healthy-looking hair with complete gray coverage.
Make the ultimate statement with Hi Rez
Hi Rez is fade-resistant permanent haircolor specially formulated to give naturally dark hair vibrant, high impact color in one application. Hi Rez features Quadro-Conditioning which adds:
• Maximum conditioning
Relax and color on the same day
Dark and Lovely® Reviving Colors®
Dark and Lovely® Reviving Colors® is a gentle, semi-permanent haircolor that allows you to relax and color on the same day with brilliant, true color in one application. Rejuvenate your color. Discover the brilliant effects of Reviving Colors®!
Dark & Natural®
Dark & Natural® 5-Minute Permanent Haircolor for Men is designed specifically for men of color. It provides better gray blending for natural-looking color, and the moisture-rich formula with aloe vera and honey locks in color and leaves hair touchable and healthy-looking. Available in Jet Black and Natural Black.