Take a peek into the making of the Dark and Lovely Au Naturale TV commercial shoot. Interviews from the models and director of the TV and Print advertising.

Inside look at 2012 Harlem Fashion Row show at Mercedes Benz Fashion week. Check out the behind the scenes and interviews from the show. Dark and Lovely sponsored and created the Hairstyles for the runway.

Dark and Lovely® partnered once again with ESSENCE magazine for the third year in a row in search for the next Dark and Lovely Fashionista. Excited to reveal our 2012 Fashionista Winner, Tomecia Blake! Check out all the behind-the-scenes action and meet the 2012 Dark and Lovely Fashionista. The winner received a trip to NYC, a $5,000 shopping spree with Celebrity Stylist Carlton Jones, a makeover with a celebrity hairstylist Keith Campbell and will be featured in ad in ESSENCE Magazine. The winner also walked the runway at Harlem Fashion Row show during New York City Fashion Week, where Dark and Lovely owned the backstage of the runway.

Hype Hair Magazine, January 2013

Sophisticates Magazine, February 2013

Sophisticates Magazine, February 2013

Mothers and daughters, rejoice! Dark and Lovely® Beautiful Beginnings® has an all-new reformulated product line, and some exciting new products, too! Designed specifically for young girls’ delicate hair, our new products are infused with Coconut Oil and Shea Butter to provide our best protection and comfort for your daughter’s hair and scalp. Now you can keep your little girl’s hair healthy-looking, strong, and manageable everyday with our full line of maintenance and styling products.

Our new product line includes:
• No-Mistake® Smooth Relaxer (for all hair types)
• No-Mistake® Curl Softener (for all curly hair types)
• Shampoo
• Deep Conditioner
• Detangler
• Conditioning Oil Moisturizer
• Curl Cream


Please note, our old product line is now discontinued:
• Normal to Coarse Hair Relaxer (Consider using our No-Mistake® Smooth Relaxer instead)
• Fine Hair Relaxer (Consider using our No-Mistake® Smooth Relaxer instead)
• 2-in-1 Shampoo + Conditioner (Consider using our new, individual Shampoo and Deep Conditioner instead)
• Softening Oil Moisturizer (Consider using our Conditioning Oil Moisturizer instead)
• Ouchless Detangler (Consider using our new Detangler instead)
• Edge Tamer + Protector (Consider using our dual-action Conditioning Oil Moisturizer instead)

It was a tough decision after seeing so many lovely ladies. However a decision was made! And the Winner is, Raisa Lefe! Check out all the behind-the-scenes action and meet the 2011 Dark and Lovely Fashionista.

Check out Johnny Wright style Naturi Naughton for the "Lottery Ticket" premiere.