the #1 haircolor dedicated to women of color

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Jet Black
Jet Black
Regal as a queen, elegant in black
Jet Black #371 is a deep-black shade which shimmers like polished onyx, leaving your hair shiny and lustrous. Your color will be sleek and stylish in black magnificence.
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Jet Black

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Natural Black
Natural Black
Be fashionable in black!
Natural Black #372 is a soft-black shade that richly coats your hair in warm ebony tones. Your color will be classic and elegant with black sophistication.
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Natural Black

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Brown Sable
Brown Sable
Mink warms the body, but sable warms the hair
Brown Sable #373 richly coats your tresses in dark brown color. Your hair will be soft to the touch and tantalizing to the eye.
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Brown Sable

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Rich Auburn
Rich Auburn
Rev up your hair in richness
Rich Auburn #374 is a soft red hue with medium-brown tones for subtle, versatile color. Your hair will be soft to touch and your color will be captivating.
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Rich Auburn

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Red Hot Rhythm
Red Hot Rhythm
Step to the beat of your own drum
Red Hot Rhythm #376 is a light coppery-red shade that sets your hair ablaze. Your hair will be silky smooth and your color will be red hot!
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Red Hot Rhythm

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Sunkissed Brown
Sunkissed Brown
Illuminate the room with kissable color
Sunkissed Brown #377 is a soft brown hue with hints of golden lights. Your hair will be luxurious and your color will glow.
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Sunkissed Brown

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Honey Blonde
Honey Blonde
Sweeten the mood with honey, warmed over in blonde
Honey Blonde #378 is a warm golden shade with flecks of amber. Your hair will be soft and your color will be invitingly alluring.
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Honey Blonde

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Golden Bronze
Golden Bronze
Be a winner in Golden Bronze
Golden Bronze #379 is a burnished bronze shade with gold undertones for an opulent gold finish. Your hair will be satiny soft and your color will be glossy and rich.
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Golden Bronze

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Chestnut Blonde
Chestnut Blonde
Emphasize your blonde goddess
Chestnut Blonde #380 is a dark blonde shade infused with brown tones for an illuminating color effect. Your hair will be soft and shiny, your color warm and rich.
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Chestnut Blonde

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Midnight Blue
Midnight Blue
Cast a bewitching spell at the midnight hour
Midnight Blue #382 is a deep-black shade with rich blue tones, to cast a glow upon your lustrous halo. Your color will be enchanting and timeless.
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Midnight Blue

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Light Golden Blonde
Light Golden Blonde
Be bold in gold
Light Golden Blonde #384 is a bright blonde lightener with golden tones recommended for natural hair. Your hair will be luxuriously soft and your color will be sparkling with radiance.
For Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Light Golden Blonde

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Brown Sugar
Brown Sugar
Bubblin' Brown Sugar, your hair's happy treat
Brown Sugar #386 lavishly coats your hair in lush chocolate tones. Your color is rich and sweet, your hair is luxuriously soft.
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Brown Sugar

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Brown Cinnamon
Brown Cinnamon
Be the toast of the town in reddish brown
Brown Cinnamon #391 treats your hair to medium brown tones with hints of red. Your hair will be satiny soft and your color will be deliciously tempting.
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Brown Cinnamon

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Vivacious Red
Vivacious Red
Be the spice of life
Vivacious Red #394 is a vibrant-red shade that energizes your hair in rich-red color. Your hair will be luscious and your color will be arresting.
For Relaxed or Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Vivacious Red

Dark and Lovely®

Fade Resistant Rich Conditioning Color

Luminous Blonde
Luminous Blonde
Brighten the world with brilliant color
Luminous Blonde #396 is a brilliant blonde hair lightener recommended for natural hair. Your hair will be lustrous and silky, illuminated by blonde incandescence.
For Natural Hair.
$6.49
SUGGESTED RETAIL PRICE (MAY VARY)
Luminous Blonde
  • Jet Black
  • Natural Black
  • Brown Sable
  • Rich Auburn
  • Red Hot Rhythm
  • Sunkissed Brown
  • Honey Blonde
  • Golden Bronze
  • Chestnut Blonde
  • Midnight Blue
  • Light Golden Blonde
  • Brown Sugar
  • Brown Cinnamon
  • Vivacious Red
  • Luminous Blonde
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Dark and Lovely® Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power —especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color.

 
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