penetrates the most stubborn grays

for 100% gray coverage

Dark and Lovely®

Color Confidence®

Dark Brown
Dark Brown
Dark Brown #401 is a warm, natural, dark-brown shade that provides 100% gray coverage, extra conditioning and long-lasting shine.
$6.99
SUGGESTED RETAIL PRICE (MAY VARY)
Dark Brown

Dark and Lovely®

Color Confidence®

Darkest Brown
Darkest Brown
Darkest Brown #402 is a natural, slightly cool, darker-brown shade that provides 100% gray coverage, luxurious conditioning and long-lasting shine.
$6.99
SUGGESTED RETAIL PRICE (MAY VARY)
Darkest Brown

Dark and Lovely®

Color Confidence®

Auburn
Auburn
Auburn #403 is a cool auburn shade that complements most skin tones and provides 100% gray coverage, advanced conditioning and brilliant shine.
$6.99
SUGGESTED RETAIL PRICE (MAY VARY)
Auburn
  • Dark Brown
  • Darkest Brown
  • Auburn
Find a Store Buy Online
Select your Shade:
Zip Code:
Radius:

Dark and Lovely Color Confidence® covers gray to perfection with natural-looking color AND helps defend hair from dryness and breakage for dramatically improved healthy-looking hair.

No worries, no doubts—our no ammonia, permanent cream haircolor penetrates deep inside stubborn grays to give you the uniform, long-lasting coverage you've always desired, even around the hairline! 3x Conditioning Power* = Exceptional conditioning before, during and after you color!

Dark and Lovely® Color Confidence® the "perfect haircolor" choice for...

  • Complete Gray Coverage
  • Incredible Shine
  • Undeniable smooth and soft hair
  • Natural-Looking Color that Lasts and Lasts

 
Visit Dark and Lovely on Facebook